Brand Identity
I thrive on creating powerful brand identities that establish trust through clear messaging and consistent visuals. At Los Angeles Education Partnership, I collaborated with employees and school clients to build a new brand identity, focusing on simplifying and uplifting their mission to transform inequitable education systems, from diapers to diplomas.
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The organization works directly with the community to create wraparound support for a child, starting with Early Childhood through applying for college. We made this clear and consistent in regular social campaigns, newsletters, fact sheets, brochures, and more.
The org’s previous website had no clear CTAs or explanation of their programs. I built a new website that not only carried the new brand identity, but it also prioritized user experience with a strong narrative centered on LAEP’s people and partnerships.
I absolutely love creating annual reports! Data and people come together in this 2020 annual report capturing the transformative moments at LAEP.
The brand identity carried into the interiors of LAEP’s headquarters. In addition to seeing the org’s tagline in the entryway, I created a 40-year historical timeline for the board room, and engaged staff in creating education-specific quotes throughout their meeting spaces.
