Writing & Creative Direction
I’ve created a clear voice and vision for a multitude of print and digital marketing projects. With a background in journalism, I find success through personal connection, telling honest stories that speak directly to a specific audience and inspire action.
̌

A commemorative annual report for the 100th anniversary of Girl Scouts. (Girl Scouts Heart of Central California).

This annual report for Girl Scouts of Greater Los Angeles leverages the findings of both national and regional impact studies.

A running theme of bridging connects the stories in this annual report for Girl Scouts of Greater Los Angeles.

I directed and interviewed the girls, staff, and volunteers in this internal video used to demonstrate the benefits of Girl Scouts of Greater LA’s community partnership programs.

I revamped the general recruitment brochure for Girl Scouts Heart of Central California - it included interchangeable inserts for specific constituents.

I built the voice for “Think Girl,” a successful cultivation initiative for Girl Scouts, later adopted by other councils across the country.

At Girl Scouts of Greater Los Angeles, my copy for our end-of-year giving campaign led to a nearly 50-percent increase in gifts made via direct mail.

I penned this piece for the 2017 Los Angeles Business Journal Women’s Summit supplement.

As an editorial assistant for Sactown Magazine, I fact-checked, copy-edited, and reported on local parties and events. Here is one example.

As a freelance journalist, I wrote several features for Sacramento News & Review; “An Art Aquatic” is a favorite.

I loved writing features for The Sacramento Bee — many covering youth & teen themes. This article was syndicated nationwide.

As a freelance writer for Techwire, I delved into California’s IT in government through a myriad of articles.

As one of the first freelancers for Tom Tom Mag — a feminist drumming magazine — I was fortunate to interview a ton of talented musicians. Here’s a favorite interview.

I’ve had my hands all over the Davis arts scene — both as the coordinator of the monthly art walk and as publicity manager for the Davis Arts Center. Here are several regular columns I wrote for the local newspaper.